Galleon Strategies
Product Design
2 Weeks
Framer
Galleon Strategy's generic Squarespace website undermined their premium AI adoption services, leaving the founder hesitant to share it publicly. Through a comprehensive rebrand and custom website redesign, I delivered a sophisticated digital presence that reflects their white-glove approach, builds enterprise client trust, and positions them as credible thought leaders in AI education.
Lead designer responsible for brand strategy, visual identity system, UX/UI design, and full implementation in Framer—including responsive layouts and interactive animations.
The disconnect between their premium service offering and their online presence was undermining credibility and limiting growth opportunities.
A comprehensive rebrand and custom website redesign positioned them as thought leaders in the AI education space and gave them confidence to share their work publicly.
With a 2-week timeline, I focused on high-impact strategic inputs rather than extensive user research:
Identified credibility gaps in the existing design—playful typography and bright colors undermined their premium positioning. Quick wins: refined typography, sophisticated neutral palette, and an understated nautical nod (topographic map replacing literal water imagery)
Translated client keywords (white-glove, bespoke, tailored) into visual principles by studying luxury consulting and premium SaaS brands—identifying patterns that communicate expertise without pretension
AI consulting sites were either overly technical or generic. The opportunity: own the "sophisticated guide" position—premium but approachable
Old Website
I approached this as a positioning problem, not just a visual refresh. The brand needed to communicate "premium" and "personalized" without feeling cold or corporate. I developed a sophisticated yet approachable visual system—clean typography, purposeful white space, and strategic use of color to guide attention. The website architecture prioritized trust-building: clear service explanations, consultant expertise, and social proof positioned prominently.
Trust before tactics: Moved methodology and case studies above the fold, letting expertise speak first before asking for conversions
Custom over template: Built a modular design system that could scale with the business while maintaining brand consistency—breaking free from Squarespace constraints
Engage through microinteractions: Implemented scroll transitions and animations to enhance visual interest and provide immediate feedback.
New Style Guide
Redesign | Mobile
Founder now actively shares the website on LinkedIn and in client presentations
Increased inquiry rate by establishing immediate credibility
Created scalable design system that supports content growth and future features
