I'm a product designer with 5 years of experience creating accessible, high-converting digital experiences. My background in sociology and mental health work taught me to identify root causes of user behavior—skills that now inform my approach to inclusive design and problem-solving.

For the past 4 years at a digital marketing agency, I designed for brands including This Old House, USA Today, MarketWatch, and home services leaders like TruGreen and Terminix. Working across both paid and organic channels, I learned that someone casually browsing needs a completely different experience than someone ready to buy. Through continuous A/B testing, I helped establish conversion optimization best practices while maintaining design systems for consistency at scale.

I advocate for accessible design in stakeholder conversations and find creative solutions that balance business goals with inclusive user experiences. I'm happiest when I'm iterating and testing assumptions, making decisions that ripple across the entire experience.

When I'm not designing, you'll find me cycling, exploring new places, and nurturing a mild obsession with pigs.